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Are you ready to learn how to create a personable brand that truly captivates your audience and clients? Heck yeah – let’s do this!
It can be easy to know what we have to offer the world but it’s not always easy to know how to get it out to the world in a relatable way. From your social media platforms to your website copy, emails and more you want to make sure your brand is consistent, but also not super boring.
First let’s go back 3 years ago to when I was still a business newbie.
My marketing strategy as a photographer was to make an instagram page and a facebook page and post on them once a day…and then just wait.
That’s about it. I had no idea that there was so much more I could be doing to grow this business of mine but I truly thought that as a photographer if I was not actually taking photos or editing, I had no work to do.
There was really nothing personal about the way I did things. I was just trying to blend in with every other photographer, thinking that would make me successful.
Boy was I wrong. I went down this rabbit whole for a while until one day I stumbled across a Podcast that was talking about building a brand. A term I was not very familiar with. I knew that companies like Nike, or Wrangler were brands or had brands, but I didn’t know that was something that could relate to me.
Fast forward to today, and I think that having a solid brand foundation is one of the most important parts of your business. Without a good brand, your business does not stand out, and can not be relatable.
If you feel like you do not have a strong brand or are unsure of how to even get started on making one then make sure to keep reading.
I am going to break down the basics of creating a solid brand and how to make it personable so that your clients are captivated by your every move. Let’s get started shall we?
Storytelling is a great tool for creating a personable brand that connects with people. The truth is, we are all in saturated markets and most people cannot tell any major differences between you and your direct competitors. The way you can make yourself stand out is through stories that are visually and emotionally impactful.
By telling a story you are making a connection beyond what you sell and making your brand feel more humanized.
Storytelling can also give people a reason to follow you even if they are not in need of your product or service at that time. It creates a connection point beyond just what you do. It connects people to who you are.
Don’t feel obligated to share your deepest darkest secrets in order to connect with someone, but share what you are comfortable with.
If you are familiar with my brand, there may be a few key stories I bring up quite a bit that you will recognize. One is the crazy story of how I met my Fiancé and broke my leg. The other is the story of buying my first horse at 14 years old.
I use these stories a lot because they shaped my life in so many ways and I believe that my ideal clients can connect to them in some way or another.
Do not get caught up on this idea that being a professional means you have to wear a suit and tie and talk very seriously and write emails in a very formal tone.
Professionalism is not what you wear or how you speak. And it’s not how well you can write an email.
Being a professional is showing up on time or showing up early. It’s having good communication skills and responding respectfully even if you are dealing with someone difficult.
Your ideal client wants to see the real you in all aspects. So that means in your emails instead of sounding like a boring robot, type exactly the way you talk. My initial email that I send back to an inquiring bride probably sounds borderline psychotic because of how excited I am.
The entire body of the email is pretty much me just crying and swooning over their details in a very dramatic way because that’s just me. And I want people to get a feel for that right out of the get go. In fact they should have an idea of what that email is going to say based on my website, social media, etc.
If you are struggling with how to type the way you talk, try recording yourself talking and then type out what you say.
Your personality should be invested into every part of your business – that is what makes a brand unique.
Side note: I may be a total spaz ball but if that’s not your cup of tea that’s totally ok. Some people would rather have a more calm and neutral person than someone like me. So again it all traces back to you talking like yourself, and talking directly to your ideal customer, and I promise the building blocks that come from that will be so so good for your business.
Serving With Purpose
Talking like yourself is great, but we want to make sure the words we are actually saying are providing value. The last thing you want is to be the person who has nothing to offer your clients. Good brands go above and beyond even in simple ways.
This can be something simple like offering tips and tricks in your instagram captions or something bigger like sending them emails jam packed full of resources catered to them.
The goal is to build a brand that people will be raving about and to take yourself off a pedestal. Come from a point of service in all things.
Your business isn’t about YOU, it’s about your clients.
Of course there are exceptions and limits to everything, but you need to be serving your clients in abundance. Don’t be afraid of giving away free information on your social media or on your blog or wherever else.
When you serve an audience before they book you, they are subconsciously putting themselves into a different mindset of “wow if she’s giving me all this information now for free, what would I get if I pay for it?”
Serve them content and resources before they even know they needed it. Solve their problems, and reassure any fears they might have.
When you go above and beyond for people, not only does it show that you actually care, but it will also create brand Fans for you that go around telling the world how great you are.
Show Your Face Everywhere.
When you are in a creative business, it is really easy to want to hide behind your work and let it speak for itself. But all you are doing is showing what you do, not who you are.
The difference is, when you just show your product/service, you are showing your business, when you show your face, you are building your brand.
Here are a few places to show your face consistently:
Your profile photos, the about me page on your website, in emails, on Instagram stories or Instagram lives, and on your blog.
I want to actually see who you are, and hear about your hobbies, interests and more. I want to know what you love to do outside of your business. The more familiar you become, the more likely people are to book with you.
I'm Sarah Elrod
I'm a Cowgirl turned serial entrepreneur.
I'm a horse trainer, western wedding photographer, business coach and ranch wife.
I help women in the western industry grow thriving businesses from rural America.
When I am not strategizing new marketing tactics, you will find me riding my horses, cuddling my cattle dog, or kissing my hot husband.
There is also a good chance I am buying way too many outfits from western boutiques.
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