Instagram Tips For Photographers


the blog

by sarah elrod

Apple Podcasts | Spotify

Are you looking for some Instagram tips for photographers specifically? Well then you have come to the right place! In this episode of the Branded Cowgirl Podcast I am breaking down my top tips that photographers can use to turn their Instagram accounts into a lead converting machine. Ready to dive in? Let’s do it!

Instagram Bio

Your Bio can be broken up into different chunks. Username, profile photo, and your profile name. The handle/username is the name that has the @ symbol in front of it. While your profile name is the bold name listed below your follower count number.

As for the username, that is typically going to be your business name. Let’s say your business is “sunshine photography” then your username would be @sunshinephotography

Keep in mind that your handle/username is searchable. You don’t want it to be long and complicated since this is something people would be typing in to specifically find you. Meaning, they already know you exist and are directly searching for your account.

This is important to know because your profile name serves a different purpose. Your profile name is also searchable but is used more for people that don’t know who they are looking for. In this case we want to make this name different than our username and more specific to our job title. For photographers I would say to list out your location and the type of photographer that you are.

For example: Forth Worth Texas Photographer would be a good profile name. It says what you do and where you are located. That way if someone is looking for a wedding photographer in Fort worth, they are more likely to find you.

Your profile photo should be a photo of yourself, smiling and looking at the camera. Save the creative and artsy photos for your feed. Make it clear what you look like.

The Content

Instagram offers a wide variety of ways to share content these days. But the primary source currently is Instagram REELS. Check out my full episode on REELS HERE!

You do not have to be making reels in order to grow your account, but it does definitely help the process go faster. I know they are not a photographers favorite thing to do, but you have to lean into where society is right now if you want to grow your business.

Let me also quickly just say this about your feed… aesthetic is not everything. Especially now when social media is prioritizing authenticity and less perfection. There are benefits to a pretty feed but it’s not like it used to be so take it with a grain of salt.

More Instagram Tips For Photographers

For all of the Instagram tips for photographers make sure to tune into episode 105 of the Branded Cowgirl Podcast! Links above!



  1. Practical ways to grow your side hustle while working full time
  2. From 0 clients to fully booked living in a small town
  3. An open conversation about second shooters







I'm Sarah Elrod

The Podcast

Rural Lifestyle



I'm a Cowgirl turned serial entrepreneur.
I'm a horse trainer, western wedding photographer, business coach and ranch wife.
I help women in the western industry grow thriving businesses from rural America.
When I am not strategizing new marketing tactics, you will find me riding my horses, cuddling my cattle dog, or kissing my hot husband.
There is also a good chance I am buying way too many outfits from western boutiques.

Branded Cowgirl podcast

get updates on the things you care about most


join the newsletter

a business & lifestyle podcast for western & rural women

- Top Categories -

Anything you need from stylish everyday clothing, or moms night out, or new Maternity jeans... PinkBlush has you covered!

Get 25% off your next purchase when you click here!

Pink Blush






some of my
favorite things!

Flodesk is an email marketing GAME CHANGER. Now you can send emails to your people without feeling salesy, annoying or just flat out confused. 

Flodesk has helped me grow my list and make more $$

Click here to save 50% on your first year!

HoneyBook is my all in one client management solution. It makes sending emails and contracts a breeze!

Save on your first year when you click here!

Leave a Reply

Your email address will not be published. Required fields are marked *