Let’s face it, email marketing does not sound sexy. But it is one of the only forms of marketing that has stood the test of time. It was around many years ago. Long before social media, and I promise it will be here no matter what crazy new app gets created next. In this post I am going to be teaching you how to grow your email list using social media.
There are a lot of misconceptions about growing an email list. My hope is that I can bust some of those for you. And maybe just maybe, you will jump on the train and start your list today too!
You might be thinking there is no way I am adding another thing to my plate. Emails are boring, and no one actually reads them, sound familiar?
Why You Need To Grow Your Email List
Believe me, I have heard all the excuses and all the concerns. Heck, I used to have a lot of them!
“No one checks their email”. “Emails feel like spam”. “My instagram is so much more on brand than an email will ever be”.
Ready for some facts?
Did you know that only about 6% of your followers on instagram are actually seeing your content? That means if you have 1000 followers, only about 60 of those peeps see your content.
Another thing we don’t think about is that our instagram is not owned by us. Mark Zuckerberg actually owns your Instagram and should he choose to just randomly delete instagram one day, you are screwed.
If you don’t’ think something like that would ever happen, think back to Vine. The app that was popular in 2014 and was similar to Tik Tok.
All of a sudden it just fell off the face of the Earth.
When people sign onto their email, they expect to be sold to
It’s a lot harder for people to click off of Instagram. But it’s easier to click out of your email inbox.
I would bet to say that you might be on a lot of email lists. You may have gotten put on them when you purchased something from somewhere. Or maybe you opted in for something and now you are on a list.
Personally, the email lists that I actually signed up for are the ones that I open and read every single day.
The ones I opted in for, are actually providing me with value on a regular basis
When you are intentional with your email sequences, people actually WANT to open your emails.
Instagram only allows you to speak to the masses. Essentially you talk to all your followers at the same time. In an email list, you can talk to specific people about topics you KNOW they actually want to learn about.
How To Get People To Sign Up For Your Email List
How do you get someone to actually sign up for your email list? Start thinking of Instagram as the handshake to your business/brand. It’s the introduction where someone finds you. After they have been following you for a while, they may buy from you or take that next step.
The Breakdown Of Growing Your Email List
- Choose an email service provider. There are plenty of options to choose from but my personal favorite is Flodesk.
- Create an opt in. Your Opt in should be free. This will encourage more people to sign up for it because they won’t have anything to lose. It could be a PDF guide, a private video, a template, presets, etc.
- Make sure there is a place for it on the internet. That may be on youtube or on your website. There needs to be a place for people to click it and download it.
- Create a landing page. This is the spot where people actually put in their email address and name to sign up for the freebie. I suggest mentioning it at least once per week if not more.
- Your email containing their freebie should immediately send to them so they can access it right away.
- Once someone signs up for your list you need to continue to serve them and provide them with value.
I know email marketing is new to a lot of us, and it may take some time to really understand it. Just like anything else, if you put in the work and stay consistent you are going to see a great return of investment.
GET IN TOUCH: Podcast@SarahElrod.com
I'm Sarah Elrod
I'm a Cowgirl turned serial entrepreneur.
I'm a horse trainer, western wedding photographer, business coach and ranch wife.
I help women in the western industry grow thriving businesses from rural America.
When I am not strategizing new marketing tactics, you will find me riding my horses, cuddling my cattle dog, or kissing my hot husband.
There is also a good chance I am buying way too many outfits from western boutiques.
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