Erin Trusner Fischer is owner of Trusner Designs, a full service branding, marketing and graphic design company. Her 360-degree service approach focuses on custom branding for small businesses and educating them on how to use marketing to grow and optimize from every angle.
In this episode, Erin teaches you how to find your unique brand voice and speak to your ideal audience through your brand messaging. She also teaches a ton on building a brand online as well as shares her journey to become the successful business owner she is.
A Little About Erin
Erin did not start off as an entrepreneur, but her time spent in corporate America taught her a lot of things that she is able to utilize in her business today. Like most of us, she never imagined that her life would take the twists and turns that is has but ultimately one tiny request from her former boss, led her to starting a side hustle that has since turned into her full time business. Her full service branding and marketing company helps small business owners get their feet off the ground and hone in on their messaging and visual aesthetic.
One of my favorite things about my conversation with Erin, was just how real she is. She didn’t grow up in the country but has found her way to it, and uses that as part of her branding and as a way to show other entrepreneurs that they can incorporate their own stories into their business as a way to earn the trust of their audience.
Finding Your Brand Voice
Your branding is everything visual in your business but also the things that are not so visual such as your messaging. The way you speak to your ideal customers is a major reflection of how you run your business.
Erin shares so much guidance in this episode on how to know where your ideal people are at, how to incorporate your voice and messaging into your content and across your online platforms.
This episode is one you do not want to miss. Make sure to tune in now by clicking the links above!
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I'm Sarah Elrod
I'm a Cowgirl turned serial entrepreneur.
I'm a horse trainer, western wedding photographer, business coach and ranch wife.
I help women in the western industry grow thriving businesses from rural America.
When I am not strategizing new marketing tactics, you will find me riding my horses, cuddling my cattle dog, or kissing my hot husband.
There is also a good chance I am buying way too many outfits from western boutiques.
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