3 Things You Must Include On Your Contact Page


the blog

by sarah elrod

Your contact page is hopefully going to be one of the most popular pages on your website in terms of traffic. When your contact page has a lot of people on it, that might mean there are a lot of people potentially reaching out to you. But what if they aren’t? Or what if you could add a few components to the page as a way of converting even more leads?

Sounds pretty good, right?

Your contact page should be one of the most impactful and strong pages on your site. It should be the most helpful, save the most time, and set the tone between you and a potential future client. In this post I am going to give you 3 ways that you can turn your contact page on your website into a lead converting machine.

List Out The Experience You Offer Your Clients/Customers

Depending on how someone finds themselves on your contact page, they may not have searched around your entire website. I have a lot of leads click on my contact form directly through Instagram, so I want to make sure they are still able to get all the necessary information they need before deciding to book me. I do this via an “expectation” or “experience” page.

The expectation page doesn’t necessarily have to be on the same exact page as your contact form but you should link to it if it’s not. If you are a service based business such as a photographer, a graphic designer, an influencer, etc. then there should be a page on your site that is all about the experience you offer. If you are a product based business then you should have this page be about what someone can expect when ordering your products.

This page will save you a lot of time in the long run because instead of having to explain the same experience or process over and over again a million times, you can just make it once and link to it directly.

Tell Them When To Expect A Response On Your Contact Page

Letting potential inquiries know when they can expect to hear from you is a great way to not only set boundaries from the beginning but also to offer a better client experience. Whether you plan to respond to emails in 1 hour or 4 days it’s a good thing to let inquiries know that way they are not just waiting around to hear from you.

Adding things like days of the week you respond to emails and specific times will create a healthy relationship between you and your clients. It could also weed out any potential customers that expect you to be at their beck and call 24/7. (You Know The Ones)

There is no right or wrong answer to when you answer emails however if you want me to dive in a little deeper on my opinions about this click here to check out episode 037. Set your boundaries and stick to them. If you don’t want to work on weekends or respond to emails, say that. If you don’t check emails after 5pm, say that. A lot of times we feel as business owners that we need to be working 24/7 when in reality we started this journey to work less than a 9-5! Boundaries and limiting response times will be good for your mental health and also ensure that any clients who reach out to you respect your off times.

Link To Your FAQ Page

My goal with my contact page is to make sure that I have provided all resources necessary so that anyone who still fills out the form has read through my FAQ’s and my experience page.

Linking to FAQ’s will hopefully serve those potential future clients to which they may only reach out when they have a really good idea they are ready to book you. Having FAQ show you as an industry expert and are a great way to serve people before they even book you.

Once someone reads all the FAQ’s they may either have nothing else to ask or something crazy specific. Either way, you will know you are one step closer to finding a perfect match of a client.


More Posts Related To Booking More Clients

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I'm Sarah Elrod

The Podcast

Rural Lifestyle



I'm a Cowgirl turned serial entrepreneur.
I'm a horse trainer, western wedding photographer, business coach and ranch wife.
I help women in the western industry grow thriving businesses from rural America.
When I am not strategizing new marketing tactics, you will find me riding my horses, cuddling my cattle dog, or kissing my hot husband.
There is also a good chance I am buying way too many outfits from western boutiques.

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