Emily is a lifelong equestrian, a mama and a cattle rancher based in Northern California with her family. She originally started her business after she became a mom and realized that there are no good solutions out there for postpartum clothing. So Emily created her own pair of leggings with built in underwear and from there, she got the idea to create her own unique pair of breeches for riding horses.
Her business has been a huge learning curve in her life and she has had to jump through a lot of loops. Everything from handling rejection, finding production companies, marketing online and more.
In our conversation, Emily is an open book about her struggles, successes and how she was able to do what she does.
Horse Girl Energy To Full Time Mama & Business Owner
One of my favorite parts of connecting with Emily was realizing just how much we have in common. We are both horse girl fanatics and love riding. So when we became mamas we struggled to find the balance of being able to ride but also care for our little ones. Another thing we have in common is our dedicated spirit and determination. I am a strong believer that most entrepreneurs are born with a certain zest for life that the everyday person maybe doesn’t have. To have that drive to start your own career from scratch is not for the faint of heart.
Emily was so set on making sure her business was going to succeed she never took “no” for an answer. One of the many things I admire about her.
And though becoming a mom can take time away from horses, Emily is excited to be able to do something that still keeps her closely involved in the industry.
Getting Scrappy In Business
When Emily decided to enter the world of entrepreneurship and a product based business at that, she had no clue where to begin. And in the world of business there are a lot of gatekeepers who are not so willing to share their experiences, or advice. So Emily was on her own to figure out how to create a product, and get it into the hands of consumers.
She was rejected by several production companies and one even told her she needed an “expert” opinion. To which she walked away from angry and even more determined, because after all, she was in fact an expert on what she had created.
Make sure to tune into the episode for the full conversation!
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I'm Sarah Elrod
I'm a Cowgirl turned serial entrepreneur.
I'm a horse trainer, western wedding photographer, business coach and ranch wife.
I help women in the western industry grow thriving businesses from rural America.
When I am not strategizing new marketing tactics, you will find me riding my horses, cuddling my cattle dog, or kissing my hot husband.
There is also a good chance I am buying way too many outfits from western boutiques.
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