How to run an entire online business using Flodesk

 

For 10 years, I spent my days as a wedding photographer grinding away at the hustle. My goal was always to be busier and do more. But at what cost? I was finding myself burnt out, not spending as much time with my husband and kids. It didn’t take long for me to realize that having a business I needed to work in, was not longer optimal for my lifestyle. Which brought me to find ways of bringing my business solely online.

If there is one thing I have noticed in the entrepreneur space lately, it’s that people are craving slowness. Girl boss-ing is out and homemaker, homesteading is in. But what happens when you need to find the happy middle? You can’t just stop making money, because you need to survive! Maybe you want your business to take a transition and shift to a space where you can be a little less involved every day. Is that even possible? The answer is yes – just as long as you have the right tools!

Enter: Flodesk. You have probably heard me talk about this platform before, but never like this.

Because of this platform and all of its features, I have been been able to take my in person business, and bring it totally online and completely replace my income. I’m no longer glued to a calendar of dates and times that I need to be away. I can simply run an entire online business Flodesk alone. And in this post I am going to show you how you can do the same!

Click here to get 50% off your first year of Flodesk

 

What is Flodesk?

 

Flodesk is (in my opinion) the greatest email marketing platform designed to help small businesses grow, nurture, and monetize their list—beautifully. Trust me when I say, there is no other platform like this. If you are not a tech savvy person, you are going to love how easy it is to create on brand emails that stand out to your audience.

 

What are the core features?

 

Email marketing

Flodesk makes it easy to design emails people love to get with gorgeous templates and a simple builder system. Growing your list has literally never been easier with their landing pages, pop ups, and embedded forms. You can make money while you sleep with workflow automations, and run email marketing like a pro with advanced segmentation and analytics.

 

Link in bio

You can grow your list straight from your profile! Inside Flodesk you can create a stunning link in bio page that captures subscribers directly!

 

E-commerce

Make money with Flodesk Checkout! An add on feature that helps you monetize with e-commerce blocks, sales pages, upsells, instant deliveries, and unlimited transactions—all seamlessly connected from the start. Talk about a game changer!

 

What makes Flodesk different?

 

One monthly price, unlimited subscribers

Unlike its email marketing competitors, Flodesk doesn’t penalize you for growing your list.

 

Intuitive email builder:

The click-and-drag builder makes it easier than ever to create beautifully branded emails (no coding or design team required).

 

Templates designed to convert:

Flodesk has a library of gorgeous, strategically designed templates that are easily customizable to match your brand’s look and feel!

 

 

Getting started with your online business using Flodesk

 

To get the full use of Flodesk and all it’s features you are going to want to sign up for the email marketing tier AND the e-commerce tier (AKA Flodesk Checkout). You can get 50% off your first year HERE!

After you sign up, you need to decide what you want your first paid offer to be. I typically like to work backwards when it comes to automating an online business structure, so I start with the end goal first, then build up to it. Your offer can be anything you want: a PDF, Ebook, video, digital product, etc. This final product can live somewhere else online and be linked to, or you can upload right into Flodesk and have it delivered that way.

From there, you are going to want to go into Flodesk checkout and create a “new checkout”.

This is where you will set the price for your offer, create a stand alone sales page, add in details and so on. Flodesk walks you through each step of the process plus they have templates to use so it’s so easy!

 

Creating a funnel

 

With Flodesk checkout, you don’t HAVE to have a funnel. You could solely just have the offers posted and let people purchase them and be done with it. But if you want to create a marketing strategy that continues to serve and sell to your audience, you should check out this post for the in depth guide on creating an email marketing funnel.

 

I will also leave some quick notes below in case you want the fast version:

 

1. Create a freebie or some kind of offer for people to join
2. Create a landing page for them to sign up to receive your freebie (this is the sign up form where they input their name and email)
3. Have a workflow in place so that once they submit their information, an email is automatically sent to them that delivers the freebie
4. From there, you can have the automated workflow kick them into your nurture sequence. This is FREE value to butter them up. This can be a few days long, a few weeks or even a few months. My golden rule would be to make it at least 2 weeks long if you are sending multiple emails per week. If you are only sending 1 email per week, make the nurture sequence a few months long. Remember: this is a marathon, not a sprint!
5. After they complete the nurture sequence that serves them FREE value (value inside this funnel should be on the same topic as the freebie you made AND also make sense for the paid offer you are leading them to) you can put them into your sales funnel. This is where you are going to send emails that are a little more direct about purchasing your offer. How does it help them? What problems will it solve? Answer their questions, etc…
6. Hopefully after going through your sales funnel you will make a sale via Flodesk checkout! You can have other workflows trigger when someone makes a purchase or have that be the end of their journey. The possibilities are endless!

 

Tying it all together

 

As you can see, having both the email marketing plan as well as the Flodesk checkout plan is going to be the secret sauce to running a full blown online business using only this one platform. No website necessary!

 

Make sure to click here if you want 50% off your first year!